Monday, February 06, 2006

Bulk e-mailing to be charged a fee by Yahoo and AOL

USA today
Just remember spammers, you started this.


SAN FRANCISCO — America Online will begin charging businesses to send commercial e-mail to its users in the first wide-scale use of authenticated e-mail to reduce spam. But some marketers affected by the plan, set to start in several weeks, call it e-mail taxation designed to create a new stream of revenue for AOL.
The certified e-mail system would require advertisers to pay $2 to $3 per 1,000 messages. The plan is optional, though AOL and its tech partner, Goodmail Systems, cannot guarantee that all non-certified e-mail with Web links and images will be delivered.
"This is all about protecting consumers from spam, phishing, viruses and fraud," says Richard Gingras, CEO of Goodmail.

"It's taxation of the good guys with cash, and it does nothing to help the good guys who can't afford the cost or to deter the bad guys who spam anyway," says Matt Blumberg, CEO of Return Path, an e-mail services company. "Baloney," says AOL's Graham, scoffing at suggestions the e-mail system amounts to taxation. "That's competitive chatter and sour grapes."

as we all know, spam has gotten beyond just a inconvenience. AOL does a pretty good job of filtering out spam were Yahoo for the basic free service allows 15 filters to try and do the job.
Both Yahoo and AOL offer premium services to forward e-mail to your cell phone, but who wants spam coming to your cell phone.
Speaking out spam and cell phones... with the new gadgets that are being included with cell phones, advertisers are already working on sending an advertisement to your cell phone.
Some have already started doing that with text messaging.
My views, if you are going to sending advertisement to my cell phone, you can pay some of my cell phone bill because I am not going to subsidize your advertising.

5 Comments:

Anonymous gullyborg said...

the only problem I see is that it will take about 48 hours for the spammers to start spoofing "certified" e-mail that slips through the servers without paying a dime. only the legitimate businesses who try to do things right are going to pay.

the solution is not on the sender end. it's on the receiver end. we as consumers need to make spam cost money. when a product appears for sale in your inbox, don't just delete it. contact the company and let them know you are switching to their competitors because you are angry you got spammed.

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