By government decree, February 17 2009, millions of analog television sets without a converter box will go dark, to be replaced by digital.
Federal officials estimate that 45 million (20%) of the households in the US, get their TV signals over the air. Others receive their signals via cable or satellite service. this translates to roughly seventy three million TVs that will have to be converted or retired.
"If TVs suddenly go dark, millions of viewers will be looking for someone to blame. "You will have a disaster on Feb. 18, 2009, and people will be screaming -- not at you but at us," Sen. Daniel Inouye, D-Hawaii, told government officials Oct. 17."
Beginning January 1, 2008, the national telecommunications and information administration, an arm of the Commerce Department will begin accepting applications for $40 coupons that can be used to defray the cost of conversion boxes, which will cost anywhere between $50 and $70.
"The last thing we want is some sort of pitchfork rebellion with viewers storming down Pennsylvania Avenue looking for revenge," said Dennis Wharton, spokesman for the National Association of Broadcasters, a trade group whose core membership provides over-the-air TV."
TV manufacturers since March have been required to equip all new sets with digital tuners and retailers are required to attach "consumer alert" to unsold analog TVs. The FCC has already sent hundreds of warning letters to retailers that have failed to display the disclosure clearly.
Federal Communications Commission and the Commerce Department are the two federal agencies principally responsible for the switch.
that is all good and well that they are willing to give us coupons to defer the price of the digital converters, but not everybody has the money to buy a converter, or for that matter even, want to mess with a converter.
To my understanding, what they're not saying in the article, is that the whole reasoning for converting from analog to digital, is that it uses a narrower bandwidth and more frequencies can be sold.
We will see how "smooth" the conversion will go when millions of people do not switch to digital and advertisers start losing money.